Strategy is central to ensure that appropriate processes are developed and maintained to regularly review the organisation's strategic directions and the strategic orientation of its work. Since its foundation, the IUHPE has grown and expanded the breadth and depth of its work in health promotion. The organisation has, at times, wrestled with issues of strategic direction and how to ensure that the organisation seeks out and takes up new opportunities that fulfil or advance its strategic goals.

One of the key objectives is to ensure strong strategic linkages without creating cumbersome reporting/coordination mechanisms. The IUHPE therefore develops five-years priority areas for action as well as a yearly integrated workplan to harmonize and coordinates all officers' contribution to the defined priority activities of the Organisation