Shaping the future of health promotion: Priorities for action
IUHPE & Canadian Consortium for Health Promotion Research- CCHPR
Renewing our commitment to the Ottawa Charter
The direction of the field of health promotion has moved into a new era of more intricate, complex matrices of conditions that require a firm set of undeniable conditions which are necessary for health promotion policy to be introduced, debated, and implemented effectively.
The IUHPE, in collaboration with the Canadian Consortium for Health Promotion Research (CCHPR), and with support from the Public Health Agency of Canada, share a strong interest in contributing to:
(1) the formulation of recommendations regarding both the policies and system conditions necessary for sustainable and effective health promotion; and
(2) reaffirmation of a clear role for health promotion in the context of political, economic and social conditions globally, and in terms of the impact of globalisation on health.
To support these two goals, a project was undertaken to draft a document recommending priorities for action, derived from a larger collection of commissioned papers on renewing commitment to the path set by the Ottawa Charter.
The project's structure and operational framework
A steering committee and Project Advisory Group (PAG) were established, with a scientific and technical consultant to be responsible for the leadership and management of the technical components of the project. The resulting organising construct and framework that was developed in a consultation process has maintained a broad focus in looking at both the policy context and the infrastructure, in terms of what policies are in place to develop workforce, to mobilise and support delivery mechanisms.
The project identified 10 countries and lead authors to produce field reports based upon the framework to look at different stages of development of their policy on health promotion, social determinants and inequalities, strategy and structure within the public health and wider social systems. Lead authors initiated interactive, consultative processes used to produce these national reports that assembled key representatives to examine how the role of health promotion has been (or can be) enhanced strategically and structurally, and what they consider are the most effective health promotion initiatives to highlight.
The products and legacy
The main outputs are presented as an action-oriented set of documents in two parts.
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The first part is a brief synthesis document that incorporates lessons learned from the information in the commissioned national reports. It presents : key recommendations for policy-makers in a variety of domains and sectors, the conditions which are necessary for sustainable and effective health promotion, and the political action which is needed to support and maintain it. It also introduces a brief analysis of health promotion's contextual development and implementation, including opportunities and assets. The Statement is available also in French, Spanish, Italian and Farsi.
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The field reports themselves were published in a special issue of the IUHPE journal Promotion & Education.
This comprehensive collection continues to serve the IUHPE and its members as a compelling influential document in taking forward the debate to engage the health promotion field and other sectors to collaborate together to formulate and implement health promotion policy. It is the desire of the IUHPE to effectively use these documented success stories and consensus-based practical recommendations for advocacy purposes to policy makers, and capitalise on this tri-lingual report as an engine that will act as the driving force behind the future articulation of health promotion policy.
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